Designing with a fresh pair of eyes

Our vision for creating the logo and visual identity for Pupila, an eyewear store, was crystal clear. The abstract symbol of the eye together with the logotype showcase the brand’s main qualities: professionalism, clarity and trust.

These are also reinforced by the clean visual style, clear photography and bold typography. This vision is yet to be implemented as it’s still in progress, but we can’t wait to see how it will look!