Klaus Iohannis

How to design a president for a country

We delivered the creative vision for the political campaign of the president of Romania, Klaus Iohannis. For the first time, a Romanian politician reached 1,000,000 likes on Facebook, and the online component of the campaign helped swing the vote.

This is our super-president.

We started by defining the brand values, the cornerstones of any efficient brand communication. Klaus Iohannis is a person that stands for integrity, performance, objectivity, justice and above all, truth – core components of the brand we were about to create. We continued by picking a meaningful blue, then setting up an entire color scheme and finally deciding on FF Meta as the official font, due to its high legibility.

With our concepts in one hand and the newly created brand book in the other, we met the amazing photographers of the Greenmind team.

You can read more about our process and journey with President Klaus Iohannis here.